MARCH 2010 EXECUTIVE OVERVIEW IRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. This report illustrates how the most successful new CPG brands are addressing critical consumer trends. These products are IRI’s 2009 New Product Pacesetters- best practice case studies in how to beat the new product odds. Introduction This year marks IRI’s 15th ...
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