The Baby Boom generation is long-known to be a trend-setting group. For the packaged goods industry, the impact of this generation will be profound. Sheer size plus an estimated $2 trillion in annual spending power makes the Baby Boom generation the largest and most influential consumer segment the CPG industry has ever served. In order to serve this group effectively, though, CPG marketers must be on their toes. Despite the fact that Boomers have shared many life experiences, the group ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.