Shelf stable bottled juices like those that blend fruits and vegetables offer an easy way for Americans to get their daily recommended servings of fruits and vegetables. Manufacturers hope that other innovations will likewise help draw consumers to the category that experienced a 3.6% drop in dollar sales during the 52 weeks ending June 13, 2010. Among items that hit the market were an increased variety of lower-sodium and reduced-calorie juice lines. While overall sales were down, a specific group of juices experienced a sales spurt. Popular varieties included orange juice (4.6%), sparkling juice (4%), cranberry juice (3.6%), lemon/lime juice (2.9%), and although on a much smaller base, aloe vera juice (11.5%). Meanwhile, other varieties felt a sales squeeze. They included cherry juice (-10.1%), fruit juice blends (-12.7%) and cranberry cocktail (-4.5%).
