Today’s dog food is like people food in that premium varieties run the gamut from vegetarian, organic and gluten-free to anti-allergy and high-protein. Not surprisingly, these foods come at a premium and sales figures suggest that shoppers are willing to pay it. While unit sales of dog food were up 1% in the food channel, dollar sales rose 3% during that time period, indicating that higher-priced varieties are making their way to Fido’s bowl. Consumers are also buying more pet food at the ...

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