As if last year’s flat dollar sales weren’t bad enough, ice cream is now down 3.9% in supermarkets. Even the frozen yogurt/tofu segment, which grew 6% last year, slipped 0.6%. The recessionary climate is part of the reason for the decline, but the movement toward healthier living plays a role as well. In response to the former, manufacturers are actively promoting their brands. As for the latter, manufacturers have continued introducing a steady stream of better-for-you options. ...

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