The lack of movement in the lunch meat category has been one of the surprises of the recession. Survey after survey has indicated that U.S. consumers are bringing their lunch to work more often to save money, but increased brown bagging has done nothing to heat up supermarket cold-cut sales. One possible explanation is that popular sandwich deals — led by Subway’s ongoing $5 footlong sub promotion — have offered a good value to consumers who would otherwise be making sandwiches at home. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.