Total U.S. milk consumption has been on a slow but steady decline for many years. But, the double-digit dollar sales declines reflected here are due almost entirely to last year’s collapse in wholesale dairy prices, after farm-gate prices reached record highs the prior year, in 2008. Unit sales figures indicate that consumption has been flat for the past 18 months, with supermarket channel volume dropping 0.3% in calendar 2009, and by 1.4% during the latest 52 weeks ending June 13. Whole ...

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