With pharmacy sales growing at more than three times the rate of CPG products, and projections indicating continued high growth (6-9%)1for the next several years, it is no surprise that retailers are increasingly investing in marketing and promotional initiatives to capture a greater share of pharmacy traffic and sales. Drug innovation, an aging population, and new demand resulting from Medicare Part D (which provided prescription insurance access to millions of previously uninsured ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.