Even with almost $225 million in supermarket channel sales, refrigerated pizza is a small category when compared with the $3 billion that frozen pizza puts into supermarket registers annually. But, growth in each of these categories indicates that shoppers are still looking for inexpensive, convenient family meals to prepare at home, and pizza regularly fits the bill. Refrigerated pizza enjoyed a dollar sales increase of almost 8% during the latest 52 weeks ending June 13, and that’s ...
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