Other than a brief slump in 2008, when sales of refrigerated teas and coffee rose only 1.5%, the category has become a reliable success story for dairy departments. During the latest 52 weeks ending June 13, dollar sales of refrigerated teas rose 6.6%, topping $324 million in the supermarket channel. That’s after posting 4.8% growth in 2009 and 15.3% growth in 2007, according to SymphonyIRI. Health and wellness trends continue to be one driver behind category growth. Green tea, in ...
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