A frequent myth is that lower-income shoppers rely on deals and only buy products on sale. The facts show, however, that lower-income shoppers are no more likely to purchase sale items than other shoppers. Survey results tell us that lower income shoppers select stores on the basis of many key factors that are just as important as price. While retail marketing often focuses on large package sizes and volume purchases, i.e. 10 for $10.00, much of this messaging is not appealing to the lower ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.