Introduction It is a time of conservation. The country has weathered The Great Recession and many months of adverse economic conditions. For many, getting by has meant embracing frugal and well-thought-out purchase strategies. In a sense, today’s consumer has a new mindset. Understanding that mindset at the time the consumer is planning and making her CPG purchases is absolutely critical, for it is during this purchase process that the consumer goes on a mission. And, on this ...

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