Groceries—including shelf-stable items, dairy, frozen food, beverages, candy, snacks, deli, bakery, meat, produce and pet supplies—now account for 21% of Target’s revenues, up from 17% just two years ago.
The company’s massive rollout of p-Fresh remodels featuring a much broader food offering is boosting its traffic and making it an increasing threat to traditional grocery stores. The story will compare grocery pricing and assortment among Target, Wal-Mart and traditional grocers, and look at the categories where Target is gaining share.
It will also look at the company’s assortment and promotion of private brands, and its incorporation of grocery products into its lifestyle/price advertising messages.
Issue date: September 23-30 | Ad Close: 9/16 | Materials Due: 9/18
Jerry Rymont, Publisher
Bill Dooley, Associate Publisher
Northeast and Northern Mid-Atlantic Regions
Joy Kulick, Advertising Director
Central and Midwest Regions
Stephanie Reid, Advertising Director
Mike Hahn, Advertising Director
Courtney Woofter, Inside Sales