If you are a retailer without a customer-centric social media strategy, you are missing out on a rising demand by consumers, and you could lose those consumers to competitors that are more social media savvy....More
An integrated omnichannel offering at Walmart has grown to include online grocery in five cities, pickup service at all stores including a new app-enhanced offering at Sam’s Club, and tests like a Grocery Pickup depot....More
Consumers want more protein in their diets. While they can get it in beef, eggs and cheese and other foods that are naturally high in protein, they are increasingly seeking it out in packaged goods....More
How do we get consumers to eat more seafood? Exhibitors at the 2015 Seafood Expo North America in Boston this month showcased plenty of ideas with products focused on convenience, flavor and new concepts.
You don’t have to read between the lines to see that CEO Brian Cornell is one of those rare retailers who knows how to run stores and understands the power of marketing to drive retail performance....More
While many retailers focus mainly on assortment, merchandising and pricing, the most important thing is to know who your shopper is and what your store means to that shopper, John Rand, SVP, retail insights at Kantar Retail said....More