Marketing http://supermarketnews.com/taxonomy/term/6693/more en Marsh exec: Apple Watch will aid ‘contextual’ shopper marketing http://supermarketnews.com/marketing/marsh-exec-apple-watch-will-aid-contextual-shopper-marketing <div class="node-body article-body"><p>Friday's release of the Apple Watch could represent the first step into a new era of wearable technology enhancing the retail shopping experience, Amit Bhardwaj, senior director of loyalty for Marsh Supermarkets, told SN in an interview Friday.</p></div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/marketing/marsh-exec-apple-watch-will-aid-contextual-shopper-marketing" target="_blank">read more</a></p> http://supermarketnews.com/marketing/marsh-exec-apple-watch-will-aid-contextual-shopper-marketing#comments Latest News Retail & Financial Marketing Center Store Marsh Supermarkets Fri, 24 Apr 2015 20:56:00 +0000 516551 at http://supermarketnews.com Whole Foods' technology play: Is it the grass fed steak or the sizzle? http://supermarketnews.com/marketing/whole-foods-technology-play-it-grass-fed-steak-or-sizzle <div class="node-body article-body">While some of what I saw at Whole Foods' "technology prototype" store does have some promise, my overriding impression is that this is a great food store first with technology a distant second. </div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/marketing/whole-foods-technology-play-it-grass-fed-steak-or-sizzle" target="_blank">read more</a></p> http://supermarketnews.com/marketing/whole-foods-technology-play-it-grass-fed-steak-or-sizzle#comments Marketing Online Retail Whole Foods Market Wed, 22 Apr 2015 15:46:00 +0000 516201 at http://supermarketnews.com Readers invited to take Kantar Retail’s trade funds survey http://supermarketnews.com/retail-financial/readers-invited-take-kantar-retail-s-trade-funds-survey <div class="node-body article-body">SN readers are invited to take Kantar Retail's survey for its “Trade Promotion Industry Benchmarking Study.”</div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/retail-financial/readers-invited-take-kantar-retail-s-trade-funds-survey" target="_blank">read more</a></p> http://supermarketnews.com/retail-financial/readers-invited-take-kantar-retail-s-trade-funds-survey#comments Latest News Retail & Financial Marketing Mon, 20 Apr 2015 18:42:00 +0000 515981 at http://supermarketnews.com Buehler's goes chainwide with fuel-discount option http://supermarketnews.com/marketing/buehlers-goes-chainwide-fuel-discount-option <div class="node-body article-body">Buehler’s Fresh Foods, Wooster, Ohio, said Monday it is expanding its fuel-discount option for redeeming loyalty-card points chainwide after testing the program for a year.</div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/marketing/buehlers-goes-chainwide-fuel-discount-option" target="_blank">read more</a></p> http://supermarketnews.com/marketing/buehlers-goes-chainwide-fuel-discount-option#comments Latest News Retail & Financial Marketing Buehler's Fresh Foods loyalty cards Ohio 2015 Mon, 20 Apr 2015 17:09:00 +0000 515971 at http://supermarketnews.com Buehler’s shoppers name newsletter http://supermarketnews.com/marketing/buehler-s-shoppers-name-newsletter <div class="node-body article-body">When Buehler’s Fresh Foods considered what to name its soon-to-be-launched beer and wine e-newsletter, the Wooster, Ohio, company decided to leave it up to its shoppers. </div> <div class="field-content-focus"> <span>Content Classification:&nbsp;</span> Curated </div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/marketing/buehler-s-shoppers-name-newsletter" target="_blank">read more</a></p> http://supermarketnews.com/marketing/buehler-s-shoppers-name-newsletter#comments Latest News Beverage Marketing Buehler's Fresh Foods Mon, 13 Apr 2015 15:17:00 +0000 515341 at http://supermarketnews.com Shaw's, Star launch Red Sox promotion http://supermarketnews.com/retail-financial/shaws-star-launch-red-sox-promotion <div class="node-body article-body">Shaw’s and Star Markets said Friday they have launched their annual “Youth League to Big League” sweepstakes that will run throughout the baseball season.</div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/retail-financial/shaws-star-launch-red-sox-promotion" target="_blank">read more</a></p> http://supermarketnews.com/retail-financial/shaws-star-launch-red-sox-promotion#comments Latest News Retail & Financial Marketing Promotions Shaw's Star Market Fri, 10 Apr 2015 20:19:00 +0000 515311 at http://supermarketnews.com Report: Local product claims remain key http://supermarketnews.com/speciality/report-local-product-claims-remain-key <div class="node-body article-body">“Local" is the most important product claim today, and will remain so over the next three years, retailers said in the Specialty Food Association’s 2015 State of the Specialty Food Industry report.</div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/speciality/report-local-product-claims-remain-key" target="_blank">read more</a></p> http://supermarketnews.com/speciality/report-local-product-claims-remain-key#comments Latest News Marketing Speciality Wed, 08 Apr 2015 19:08:00 +0000 515131 at http://supermarketnews.com Gallery: Brothers Marketplace's award-winning branding http://supermarketnews.com/store-design-construction/gallery-brothers-marketplaces-award-winning-branding <div class="node-body gallery-body">Roche Bros. recently won a 2014 International Visual Identity Award for its Brothers Marketplace banner.</div> <div class="field-interstitial-ads-frequency"> <span>Interstitial Ads Frequency:&nbsp;</span> -1 </div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/store-design-construction/gallery-brothers-marketplaces-award-winning-branding" target="_blank">read more</a></p> http://supermarketnews.com/store-design-construction/gallery-brothers-marketplaces-award-winning-branding#comments Store Design & Construction Marketing Roche Bros. Supermarkets Tue, 31 Mar 2015 14:48:00 +0000 514471 at http://supermarketnews.com Haggen mailer touts 'one-shop,' price http://supermarketnews.com/retail-financial/haggen-mailer-touts-one-shop-price <div class="node-body article-body"><p>To introduce itself to consumers who have never heard of it, Haggen has adopted the slogan,"Hello Haggen. Goodbye Hassle."</p> </div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/retail-financial/haggen-mailer-touts-one-shop-price" target="_blank">read more</a></p> http://supermarketnews.com/retail-financial/haggen-mailer-touts-one-shop-price#comments Latest News Retail & Financial Marketing Safeway-Albertsons Merger Haggen Inc. Registration West Tue, 24 Mar 2015 14:30:00 +0000 513821 at http://supermarketnews.com Schnucks promoting snacks in digital program http://supermarketnews.com/marketing/schnucks-promoting-snacks-digital-program <div class="node-body article-body">Schnuck Markets is asking consumers to choose their favorite snacks in a two–week digital promotion.</div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/marketing/schnucks-promoting-snacks-digital-program" target="_blank">read more</a></p> http://supermarketnews.com/marketing/schnucks-promoting-snacks-digital-program#comments Latest News Retail & Financial Marketing Product Promotions Schnuck Markets Fri, 20 Mar 2015 18:59:00 +0000 513831 at http://supermarketnews.com