Marketing http://supermarketnews.com/taxonomy/term/6693/more en Farmers' markets going virtual in a surprising way http://supermarketnews.com/produce/farmers-markets-going-virtual-surprising-way <div class="node-body article-body"><p>Shopper interest in a more direct connection between food production and consumption has fueled the growth of farmers&rsquo; markets, and it&rsquo;s been good to see food retailers reaching out to meet this desire. I&rsquo;m thinking of Ball&rsquo;s in Kansas City, Lowes Foods in North Carolina and Strack &amp; Van Til in Chicago. Now a surprising new competitor has entered the farmer&rsquo;s market &ldquo;market&rdquo;: <a href="http://Overstock.com">Overstock.com</a>.</p></div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/produce/farmers-markets-going-virtual-surprising-way" target="_blank">read more</a></p> http://supermarketnews.com/produce/farmers-markets-going-virtual-surprising-way#comments Marketing Produce Mon, 23 Feb 2015 20:46:00 +0000 509551 at http://supermarketnews.com How to make the most of niche brands http://supermarketnews.com/marketing/how-make-most-niche-brands <div class="node-body article-body">When it comes to niche brands, retailers need to think about assortment size, product curation and promotions. </div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/marketing/how-make-most-niche-brands" target="_blank">read more</a></p> http://supermarketnews.com/marketing/how-make-most-niche-brands#comments Marketing Center Store Thu, 19 Feb 2015 21:30:00 +0000 508671 at http://supermarketnews.com Retailers augment seafood selections for Lent http://supermarketnews.com/seafood/retailers-augment-seafood-selections-lent <div class="node-body article-body">With most meat off the menu during the Lent, savvy supermarkets will be showcasing seafood throughout the six-week season. </div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/seafood/retailers-augment-seafood-selections-lent" target="_blank">read more</a></p> http://supermarketnews.com/seafood/retailers-augment-seafood-selections-lent#comments Marketing Seafood Dorothy Lane Market Northgate Gonzalez Market Price Chopper Supermarkets Premium Tue, 17 Feb 2015 21:17:00 +0000 508291 at http://supermarketnews.com Retailers encourage shoppers to show love this Valentine's Day http://supermarketnews.com/marketing/retailers-encourage-shoppers-show-love-valentines-day-0 <div class="node-body article-body">Retailers are touting specialty roses, chocolates and surf and turf meal kits for Valentine’s Day. </div> <div class="field-content-focus"> <span>Content Classification:&nbsp;</span> Curated </div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/marketing/retailers-encourage-shoppers-show-love-valentines-day-0" target="_blank">read more</a></p> http://supermarketnews.com/marketing/retailers-encourage-shoppers-show-love-valentines-day-0#comments Latest News Produce & Floral Marketing Meat Seafood Center Store Thu, 12 Feb 2015 17:59:00 +0000 507361 at http://supermarketnews.com How effective is your marketing? http://supermarketnews.com/marketing/how-effective-your-marketing <div class="node-body article-body">Now more than ever, it's what brands do that matters, rather than what they say. Here are three questions I use to gauge a retailer's marketing effectiveness.</div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/marketing/how-effective-your-marketing" target="_blank">read more</a></p> http://supermarketnews.com/marketing/how-effective-your-marketing#comments Marketing Wed, 11 Feb 2015 19:47:00 +0000 506871 at http://supermarketnews.com County Market, Coborn's win 'Best in Show' http://supermarketnews.com/retail-financial/county-market-coborns-win-best-show <div class="node-body article-body">The National Grocers Association said Tuesday County Market, Quincy, Ill., and Coborn’s, St. Cloud, Minn., were “best in show” winners of its Creative Choice Awards in marketing and merchandising, respectively.</div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/retail-financial/county-market-coborns-win-best-show" target="_blank">read more</a></p> http://supermarketnews.com/retail-financial/county-market-coborns-win-best-show#comments Latest News Retail & Financial Marketing 2015 NGA Show Tue, 10 Feb 2015 12:00:00 +0000 506341 at http://supermarketnews.com <p>Michael Sansolo with winners of the Creative Choice Awards for marketing, which included a County Market promotion for free One Direction concert tickets.</p> Can independents maintain their local marketing edge? http://supermarketnews.com/marketing/can-independents-maintain-their-local-marketing-edge <div class="node-body video-body">Can independents maintain their local marketing edge even as technology for personalized offerings gains wider use across retail channels?</div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/marketing/can-independents-maintain-their-local-marketing-edge" target="_blank">read more</a></p> http://supermarketnews.com/marketing/can-independents-maintain-their-local-marketing-edge#comments Retail & Financial Technology Marketing Videos Organic & Natural 2015 NGA Show National Grocers Association NGA Mon, 09 Feb 2015 11:00:00 +0000 506301 at http://supermarketnews.com Video: Ed Crenshaw accepts SN Marketer of the Year Award http://supermarketnews.com/marketing/video-ed-crenshaw-accepts-sn-marketer-year-award <div class="node-body video-body"> SN's Chris Keating presents Publix CEO Ed Crenshaw with the SN Marketer of the year award from at the FMI Midwinter Executive Conference in Miami Beach, Fla., on Jan. 27.</div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/marketing/video-ed-crenshaw-accepts-sn-marketer-year-award" target="_blank">read more</a></p> http://supermarketnews.com/marketing/video-ed-crenshaw-accepts-sn-marketer-year-award#comments Marketing Videos Fri, 06 Feb 2015 15:55:00 +0000 506181 at http://supermarketnews.com Dollars and Cents: Survey of Center Store Performance http://supermarketnews.com/center-store/dollars-and-cents-survey-center-store-performance <div class="node-body article-body">Retailers fear dollar stores almost as much as Walmart, according to the 12th annual SN survey.</div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/center-store/dollars-and-cents-survey-center-store-performance" target="_blank">read more</a></p> http://supermarketnews.com/center-store/dollars-and-cents-survey-center-store-performance#comments Marketing Health & Wellness SN Surveys Center Store Private Label Organic & Natural Online 2015 Mon, 02 Feb 2015 11:00:00 +0000 505371 at http://supermarketnews.com Whole Hog: The pork picture clears up http://supermarketnews.com/marketing/whole-hog-pork-picture-clears <div class="field-byline"> By Jeff Wells </div> <div class="node-body article-body">Retailers look to capitalize on improving pork prices and supply.</div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/marketing/whole-hog-pork-picture-clears" target="_blank">read more</a></p> http://supermarketnews.com/marketing/whole-hog-pork-picture-clears#comments Marketing Meat Dorothy Lane Market Festival Foods Nugget Markets Mon, 02 Feb 2015 11:00:00 +0000 505641 at http://supermarketnews.com