Marketing

Kroger Doubles Fuel Reward Limit

Thu, 24 May 2012 21:02:00 +0000

CINCINNATI -- The Kroger Co. is doubling the limit on its fuel rewards program from $1.00 per gallon to $2.00 per gallon between May 27 and Sept. 30.

Harris Teeter Promotes New App

Tue, 22 May 2012 15:21:00 +0000

CHARLOTTE — Harris Teeter has launched a $200 gift card sweepstakes to encourage shoppers to use its revamped mobile app.

Shaw’s Guarantees $1 Million Prize

Mon, 21 May 2012 19:27:00 +0000

WEST BRIDGEWATER, Mass. — Shaw’s, a division of Supervalu, Monday launched its Sizzlin’ Summer Giveaway promotion, in which customers collect game tickets for a chance to win prizes such as cars, boats, vacations, gift cards, free products and cash, including a guaranteed $1 million.

Stepping on the Gas for Fuel Rewards

Mon, 21 May 2012 10:00:00 +0000

Fuel reward programs are proliferating in the grocery business, though patent litigation may muddy the waters.

Retail Innovation: Stew Leonard Jr. on New Directions

Fri, 18 May 2012 15:27:00 +0000

The president and CEO of Stew Leonard’s discusses idea development and customer service in an interview with David Orgel, SN editor-in-chief, at the 2012 American Bakers Association Convention.

C&K Launches 1st Loyalty Program

Wed, 16 May 2012 16:18:00 +0000

BROOKINGS, Ore. — C&K Market here said Wednesday it has launched a new loyalty program that will include customer-interest clubs, internet coupons, personalized offers and a points-based discount program.

Brookshire’s Rolls Out Fuel/Grocery Rewards

Thu, 10 May 2012 19:52:00 +0000

TYLER, Texas — Brookshire Grocery here has completed the rollout of a new fuel and grocery rewards program called YourPoints.to all of its 119 Brookshire’s stores in Texas, Louisiana and Arkansas.

Harris Teeter Updates Mobile App

Thu, 10 May 2012 15:21:00 +0000

CHARLOTTE — Harris Teeter here this week launched an upgraded version of its HT Mobile smartphone application, which builds upon the capabilities of its existing platform while adding new features to make the application more user-friendly and accessible for shoppers.

CEO Martin Starring in New A&P Campaign

Wed, 09 May 2012 17:02:00 +0000

MONTVALE, N.J. — Sam Martin, chief executive officer of A&P here, is appearing in a new television advertising campaign touting improvements at the retailer’s various store banners.

May 7, 2012: Coupon Redemption Up, Distribution Down in 2011

Tue, 08 May 2012 14:55:00 +0000

Coupon redemption for CPGs increased 6.1% in 2011, to about 3.5 billion coupons redeemed, despite a decline in distribution, according to a report from Inmar, a company that operates collaborative commerce networks.