Marketing http://supermarketnews.com/taxonomy/term/6693/more en Gallery: Brothers Marketplace's award-winning branding http://supermarketnews.com/store-design-construction/gallery-brothers-marketplaces-award-winning-branding <div class="node-body gallery-body">Roche Bros. recently won a 2014 International Visual Identity Award for its Brothers Marketplace banner.</div> <div class="field-interstitial-ads-frequency"> <span>Interstitial Ads Frequency:&nbsp;</span> -1 </div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/store-design-construction/gallery-brothers-marketplaces-award-winning-branding" target="_blank">read more</a></p> http://supermarketnews.com/store-design-construction/gallery-brothers-marketplaces-award-winning-branding#comments Store Design & Construction Marketing Photo Gallery Roche Bros. Supermarkets Tue, 31 Mar 2015 14:48:00 +0000 514471 at http://supermarketnews.com Haggen mailer touts 'one-shop,' price http://supermarketnews.com/retail-financial/haggen-mailer-touts-one-shop-price <div class="node-body article-body"><p>To introduce itself to consumers who have never heard of it, Haggen has adopted the slogan,"Hello Haggen. Goodbye Hassle."</p> </div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/retail-financial/haggen-mailer-touts-one-shop-price" target="_blank">read more</a></p> http://supermarketnews.com/retail-financial/haggen-mailer-touts-one-shop-price#comments Latest News Retail & Financial Marketing Safeway-Albertsons Merger Haggen Inc. Registration West Tue, 24 Mar 2015 14:30:00 +0000 513821 at http://supermarketnews.com Schnucks promoting snacks in digital program http://supermarketnews.com/marketing/schnucks-promoting-snacks-digital-program <div class="node-body article-body">Schnuck Markets is asking consumers to choose their favorite snacks in a two–week digital promotion.</div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/marketing/schnucks-promoting-snacks-digital-program" target="_blank">read more</a></p> http://supermarketnews.com/marketing/schnucks-promoting-snacks-digital-program#comments Latest News Retail & Financial Marketing Product Promotions Schnuck Markets Fri, 20 Mar 2015 18:59:00 +0000 513831 at http://supermarketnews.com Gallery: Innovative products at the Seafood Expo http://supermarketnews.com/seafood/gallery-innovative-products-seafood-expo <div class="node-body gallery-body">How do we get consumers to eat more seafood? Exhibitors at the 2015 Seafood Expo North America in Boston this month showcased plenty of ideas with products focused on convenience, flavor and new concepts.</div> <div class="field-interstitial-ads-frequency"> <span>Interstitial Ads Frequency:&nbsp;</span> -1 </div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/seafood/gallery-innovative-products-seafood-expo" target="_blank">read more</a></p> http://supermarketnews.com/seafood/gallery-innovative-products-seafood-expo#comments Consumer Trends Marketing Seafood Photo Gallery 2015 Seafood Expo Thu, 19 Mar 2015 20:34:00 +0000 513731 at http://supermarketnews.com Making the most of loyalty programs http://supermarketnews.com/marketing/making-most-loyalty-programs <div class="node-body article-body">Loyalty programs generate torrents of customer data, and I'm often asked how to get the most value from the data. I normally recommend three simple steps.</div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/marketing/making-most-loyalty-programs" target="_blank">read more</a></p> http://supermarketnews.com/marketing/making-most-loyalty-programs#comments Technology Marketing Wed, 18 Mar 2015 17:59:00 +0000 513541 at http://supermarketnews.com Boomers still have lots to spend, study says http://supermarketnews.com/marketing/boomers-still-have-lots-spend-study-says <div class="node-body article-body">Aging Baby Boomers still represent a major marketing opportunity but one that is generally being under-served, according to a study by Fung Business Intelligence Centre, New York.</div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/marketing/boomers-still-have-lots-spend-study-says" target="_blank">read more</a></p> http://supermarketnews.com/marketing/boomers-still-have-lots-spend-study-says#comments Latest News Retail & Financial Marketing Mon, 16 Mar 2015 22:55:00 +0000 513301 at http://supermarketnews.com Report: Digital coupons key at Walmart http://supermarketnews.com/marketing/report-digital-coupons-key-walmart <div class="node-body article-body">Walmart’s digital coupon events on Walmart.com soared in the double digits last year vs 2013, according to Marx, a Kantar Media solution. </div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/marketing/report-digital-coupons-key-walmart" target="_blank">read more</a></p> http://supermarketnews.com/marketing/report-digital-coupons-key-walmart#comments Latest News Walmart Marketing Target Corp. Wal-Mart Stores Thu, 12 Mar 2015 19:12:00 +0000 512991 at http://supermarketnews.com Study: Shopper marketing spending doubles http://supermarketnews.com/marketing/study-shopper-marketing-spending-doubles <div class="node-body article-body"><p>Shopper marketing spending has more than doubled over the last two years, according to a new study.<br /> </p></div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/marketing/study-shopper-marketing-spending-doubles" target="_blank">read more</a></p> http://supermarketnews.com/marketing/study-shopper-marketing-spending-doubles#comments Consumer Trends Latest News Marketing Shopper Insights Tue, 10 Mar 2015 17:15:00 +0000 512331 at http://supermarketnews.com Improving the retailer’s most valuable piece of real estate: Its brand http://supermarketnews.com/marketing/improving-retailer-s-most-valuable-piece-real-estate-its-brand <div class="node-body article-body">Market proliferation, combined with channel erosion and the digital marketplace, is making the brand more important than ever. </div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/marketing/improving-retailer-s-most-valuable-piece-real-estate-its-brand" target="_blank">read more</a></p> http://supermarketnews.com/marketing/improving-retailer-s-most-valuable-piece-real-estate-its-brand#comments Marketing Tue, 03 Mar 2015 19:42:00 +0000 511311 at http://supermarketnews.com The Breakfast Club http://supermarketnews.com/center-store/breakfast-club <div class="node-body article-body">The cereal category gets a boost from new products, aggressive pricing, increased ad activity and more endcap merchandising.</div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/center-store/breakfast-club" target="_blank">read more</a></p> http://supermarketnews.com/center-store/breakfast-club#comments Marketing Center Store Highland Park Market Northgate Gonzalez Market Publix Super Markets Online 2015 Mon, 02 Mar 2015 16:34:00 +0000 511001 at http://supermarketnews.com