Marketing

Hy-Vee's Davenport Store Goes Wild

Mon, 17 Jun 2013 14:12:00 +0000

DAVENPORT, Iowa — A Hy-Vee store here is the grand champion of the retailer’s annual “Springtime Party” celebration.

From Kroger to PSK Supermarkets, Retailers Big and Small Are Acing Loyalty Game

Mon, 17 Jun 2013 10:00:00 +0000

Recognizing that success isn’t primarily about signing up new members, but rather engaging current ones.

Viewpoints

Ad Campaign Seeks to Boost Wal-Mart’s Image

Mon, 17 Jun 2013 10:00:00 +0000

BENTONVILLE, Ark. — Wal-Mart Stores here is attempting to show “The Real Walmart” to consumers through a national image-building campaign that features testimonials from customers and employees.

Publix Has ‘Klout’ in Social Responsibility

Mon, 17 Jun 2013 10:00:00 +0000

A full-fledged social media strategy is necessary to proactively engage customers online.

Bashas' Includes Pizza, Eggs in Loyalty Promo

Wed, 12 Jun 2013 18:38:00 +0000

CHANDLER, Ariz. — Bashas’ here has extended its popular milk loyalty program to eggs and frozen pizza.

Center Store Survey: GMO Labels, Sales Strategies, Wal-Mart Threat

Mon, 10 Jun 2013 10:00:00 +0000

Sixty-four percent of retailers responding to SN’s 10th annual survey of Center Store performance favor mandatory GMO labeling.

June 10, 2013: Groceries Positioned Slightly Off Center

Mon, 10 Jun 2013 10:00:00 +0000

Supermarkets seek to jumpstart grocery sales by merchandising shelf-stable foods alongside fresh, show the findings of SN’s 10th annual survey of Center Store performance.

A&P Settles Charges Over Sweepstakes

Fri, 07 Jun 2013 19:19:00 +0000

ALBANY, N.Y. — A&P has agreed to settle charges that it violated New York State law in conducting a sweepstakes promotion in March of this year.

Nugget Market Keeps Deals Secret

Fri, 07 Jun 2013 13:15:00 +0000

WOODLAND, Calif. — Nugget Market is offering “unbelievable” weekly deals to those who sign up to receive its weekly ad via email.

Flavored Water Sparkles at Food Lion

Thu, 06 Jun 2013 14:08:00 +0000

SALISBURY, N.C. — Food Lion has launched a line of private-label flavored sparkling waters.