Marketing http://supermarketnews.com/taxonomy/term/6693/more en Embracing the softer side of personalized marketing http://supermarketnews.com/blog/embracing-softer-side-personalized-marketing <div class="node-body blog-body">When data-driven analysis is done well, marketers can target specific shoppers with highly tailored offers and track their uptake and behavior over time.</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/viewpoints">Viewpoints</a></li> </ul></div><p><a href="http://supermarketnews.com/blog/embracing-softer-side-personalized-marketing" target="_blank">read more</a></p> http://supermarketnews.com/blog/embracing-softer-side-personalized-marketing#comments SN Viewpoints Marketing Viewpoints Fri, 29 Apr 2016 18:18:00 +0000 543571 at http://supermarketnews.com Sampling with the 5 senses to grow sales http://supermarketnews.com/blog/sampling-5-senses-grow-sales <div class="node-body blog-body">Sampling can be a powerful tool for increasing brand awareness, but done badly it can be worse than useless. </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/viewpoints">Viewpoints</a></li> </ul></div><p><a href="http://supermarketnews.com/blog/sampling-5-senses-grow-sales" target="_blank">read more</a></p> http://supermarketnews.com/blog/sampling-5-senses-grow-sales#comments SN Viewpoints Marketing Viewpoints Wed, 27 Apr 2016 20:08:00 +0000 543421 at http://supermarketnews.com Supervalu seeks to extend services as growth vehicle http://supermarketnews.com/retail-financial/supervalu-seeks-extend-services-growth-vehicle <div class="node-body article-body">Supervalu believes it can leverage additional business by taking over professional services for some of its customers, based on its experience working with Albertsons, Mark Gross, president and CEO, told investors Tuesday.</div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/retail-financial/supervalu-seeks-extend-services-growth-vehicle" target="_blank">read more</a></p> http://supermarketnews.com/retail-financial/supervalu-seeks-extend-services-growth-vehicle#comments Latest News Retail & Financial Marketing Quarterly Results Registration Supervalu Tue, 26 Apr 2016 20:48:00 +0000 543331 at http://supermarketnews.com Kroger's Martines to keynote SN event http://supermarketnews.com/new-consumer/krogers-martines-keynote-sn-event <div class="node-body article-body">The Kroger Co.’s emerging brands and innovation director, Mathis Martines, will be the keynote speaker at Supermarket News’ The New Consumer event, taking place Sept. 14-15 at the JW Marriot in Indianapolis. </div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/new-consumer/krogers-martines-keynote-sn-event" target="_blank">read more</a></p> http://supermarketnews.com/new-consumer/krogers-martines-keynote-sn-event#comments Latest News The New Consumer Marketing Mon, 25 Apr 2016 16:32:00 +0000 543121 at http://supermarketnews.com Herkert to advise promotional exchange platform http://supermarketnews.com/executive-changes/herkert-advise-promotional-exchange-platform <div class="node-body article-body">SMarketplace said Tuesday Craig Herkert, former president and CEO of Walmart International and also of Supervalu, has joined its advisory board.</div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/executive-changes/herkert-advise-promotional-exchange-platform" target="_blank">read more</a></p> http://supermarketnews.com/executive-changes/herkert-advise-promotional-exchange-platform#comments Latest News Retail & Financial Executive Changes Marketing Supplier News Wed, 20 Apr 2016 16:48:00 +0000 542851 at http://supermarketnews.com Bashas' contest seeks new doughnut flavors http://supermarketnews.com/bakery/bashas-contest-seeks-new-doughnut-flavors <div class="node-body article-body">Bashas' Supermarkets is asking kids from 8 to 18 to submit suggestions for “the next great donut flavor” as part of its "Donut Flavor Craze Contest" — a tie-in with National Doughnut Day on June 3.</div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/bakery/bashas-contest-seeks-new-doughnut-flavors" target="_blank">read more</a></p> http://supermarketnews.com/bakery/bashas-contest-seeks-new-doughnut-flavors#comments Bakery Latest News Marketing Bashas' Mon, 18 Apr 2016 16:42:00 +0000 542651 at http://supermarketnews.com Lowes to debut personalized online circular http://supermarketnews.com/marketing/lowes-debut-personalized-online-circular <div class="node-body article-body">Lowes Foods is launching a personalized online circular that will allow shoppers to see how much they will save as they build their shopping list, according to the solution’s provider, Unata. </div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/marketing/lowes-debut-personalized-online-circular" target="_blank">read more</a></p> http://supermarketnews.com/marketing/lowes-debut-personalized-online-circular#comments Latest News Marketing Fri, 15 Apr 2016 18:03:00 +0000 542591 at http://supermarketnews.com Marsh lowers 1,800 prices http://supermarketnews.com/marketing/marsh-lowers-1800-prices <div class="node-body article-body">Marsh Supermarkets said Wednesday it has reduced prices on more than 1,800 of the items customers purchase most often as part of a new campaign whose slogan is, “Better Food Now Has a Better Price.” </div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/marketing/marsh-lowers-1800-prices" target="_blank">read more</a></p> http://supermarketnews.com/marketing/marsh-lowers-1800-prices#comments Latest News Retail & Financial Marketing Marsh Supermarkets Thu, 14 Apr 2016 16:29:00 +0000 542511 at http://supermarketnews.com Food Lion launches 'refreshing' ad campaign http://supermarketnews.com/retail-financial/food-lion-launches-refreshing-ad-campaign <div class="node-body article-body">Food Lion on Tuesday launched a new advertising campaign highlighting changes made under its "Easy, Fresh and Affordable" strategy. The campaign, known as "How Refreshing," also introduces a new slogan "Raising our standards without raising our prices."</div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/retail-financial/food-lion-launches-refreshing-ad-campaign" target="_blank">read more</a></p> http://supermarketnews.com/retail-financial/food-lion-launches-refreshing-ad-campaign#comments Latest News Retail & Financial Marketing Delhaize America Food Lion Tue, 05 Apr 2016 19:25:00 +0000 541941 at http://supermarketnews.com Albertsons launches Just for U across Southern division http://supermarketnews.com/retail-financial/albertsons-launches-just-u-across-southern-division <div class="node-body article-body">Albertsons is launching the Just for U digital program — introduced by Safeway in 2011 — at its legacy stores across its Southern division beginning Wednesday, the company said Tuesday.</div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/retail-financial/albertsons-launches-just-u-across-southern-division" target="_blank">read more</a></p> http://supermarketnews.com/retail-financial/albertsons-launches-just-u-across-southern-division#comments Latest News Retail & Financial Marketing Safeway-Albertsons Merger Albertsons Digital marketing Tue, 05 Apr 2016 18:30:00 +0000 541911 at http://supermarketnews.com