Marketing http://supermarketnews.com/taxonomy/term/6693/more en What shoppers want from retailers on social media http://supermarketnews.com/blog/what-shoppers-want-retailers-social-media <div class="node-body blog-body">If you are a retailer without a customer-centric social media strategy, you are missing out on a rising demand by consumers, and you could lose those consumers to competitors that are more social media savvy.</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/industry-voices">Industry Voices</a></li> </ul></div><p><a href="http://supermarketnews.com/blog/what-shoppers-want-retailers-social-media" target="_blank">read more</a></p> http://supermarketnews.com/blog/what-shoppers-want-retailers-social-media#comments Consumer Trends Industry Voices Marketing Industry Voices Wed, 01 Jul 2015 15:10:00 +0000 522111 at http://supermarketnews.com Gen Y finally comes of age in retailers’ eyes http://supermarketnews.com/blog/gen-y-finally-comes-age-retailers-eyes <div class="node-body blog-body">For years, Millennials were influential, but they weren’t moving the needle for supermarkets as much as hoped. Gen Y was on the radar, but not the front burner. Things have changed. </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/viewpoints">Viewpoints</a></li> </ul></div><p><a href="http://supermarketnews.com/blog/gen-y-finally-comes-age-retailers-eyes" target="_blank">read more</a></p> http://supermarketnews.com/blog/gen-y-finally-comes-age-retailers-eyes#comments SN Viewpoints Marketing Viewpoints Mon, 29 Jun 2015 15:53:00 +0000 521831 at http://supermarketnews.com FreshDirect CEO: Technology powers trust http://supermarketnews.com/online-retail/freshdirect-ceo-technology-powers-trust <div class="node-body article-body">For online grocer Fresh Direct, technology is more than a means of taking orders and orchestrating delivery, but a way to build trust in food that shoppers can’t see, feel, smell or taste.</div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/online-retail/freshdirect-ceo-technology-powers-trust" target="_blank">read more</a></p> http://supermarketnews.com/online-retail/freshdirect-ceo-technology-powers-trust#comments Latest News Retail & Financial Marketing Online Retail FreshDirect Jason Ackerman Thu, 25 Jun 2015 21:15:00 +0000 521691 at http://supermarketnews.com <p>FreshDirect founder and CEO Jason Ackerman at the Consumer Goods Forum&#39;s Global Summit</p> Meijer builds connections with Millennials: Symancyk http://supermarketnews.com/marketing/meijer-builds-connections-millennials-symancyk <div class="node-body article-body"><p>Meijer's JK Symancyk says the retailer is building strong links to Millennial shoppers<br /> </p></div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/marketing/meijer-builds-connections-millennials-symancyk" target="_blank">read more</a></p> http://supermarketnews.com/marketing/meijer-builds-connections-millennials-symancyk#comments Latest News Marketing J.K. Symancyk Meijer Inc. Meijer Marketplace Midwest Registration Thu, 25 Jun 2015 16:21:00 +0000 521591 at http://supermarketnews.com Strengthening the link from manager to employee to customer http://supermarketnews.com/marketing/strengthening-link-manager-employee-customer <div class="node-body article-body">Recent studies have shown that much of the variation in employee engagement across a business is related to the immediate line manager. And how employees are treated certainly impacts customers.</div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/marketing/strengthening-link-manager-employee-customer" target="_blank">read more</a></p> http://supermarketnews.com/marketing/strengthening-link-manager-employee-customer#comments Marketing Tue, 23 Jun 2015 20:21:00 +0000 521391 at http://supermarketnews.com How mobile apps are transforming the industry http://supermarketnews.com/marketing/how-mobile-apps-are-transforming-industry <div class="node-body article-body">Many of the latest mobile apps hold the potential to transform, if not revolutionize, the way food consumers interact with retail grocery stores. </div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/marketing/how-mobile-apps-are-transforming-industry" target="_blank">read more</a></p> http://supermarketnews.com/marketing/how-mobile-apps-are-transforming-industry#comments Marketing Fri, 19 Jun 2015 18:23:00 +0000 521201 at http://supermarketnews.com CVS Health opens digital innovation lab http://supermarketnews.com/health-wellness/cvs-health-opens-digital-innovation-lab <div class="node-body article-body">CVS Health opened a digital innovation lab Thursday that will focus on developing digital services and personalized capabilities to support pharmacy and health experiences. </div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/health-wellness/cvs-health-opens-digital-innovation-lab" target="_blank">read more</a></p> http://supermarketnews.com/health-wellness/cvs-health-opens-digital-innovation-lab#comments Latest News Nonfood & Pharmacy Marketing Health & Wellness CVS Digital marketing Thu, 18 Jun 2015 14:15:00 +0000 521041 at http://supermarketnews.com Walgreens’ greeting cards cater to gay community http://supermarketnews.com/nonfood-pharmacy/walgreens-greeting-cards-cater-gay-community <div class="node-body article-body">Hallmark revamped the card section at a Walgreens store on Castro St. in San Francisco, an area where 95% of residents identify as lesbian, gay, bisexual, or transgender. </div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/nonfood-pharmacy/walgreens-greeting-cards-cater-gay-community" target="_blank">read more</a></p> http://supermarketnews.com/nonfood-pharmacy/walgreens-greeting-cards-cater-gay-community#comments Consumer Trends Latest News Nonfood & Pharmacy Marketing Online Wed, 17 Jun 2015 18:00:00 +0000 520971 at http://supermarketnews.com Hannaford names new ad agency http://supermarketnews.com/marketing/hannaford-names-new-ad-agency <div class="node-body article-body"><p>Hannaford Supermarkets has selected Boston&rsquo;s MMB as its new agency of record, the agency said.</p> </div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/marketing/hannaford-names-new-ad-agency" target="_blank">read more</a></p> http://supermarketnews.com/marketing/hannaford-names-new-ad-agency#comments Latest News Retail & Financial Marketing Hannaford Bros. Mon, 15 Jun 2015 16:41:00 +0000 520741 at http://supermarketnews.com Advantage teams with Smollan in international effort http://supermarketnews.com/marketing/advantage-teams-smollan-international-effort <div class="node-body article-body">Advantage Sales & Marketing will partner with Smollan Group, a provider of sales and marketing solutions in developing and emerging markets across five continents, to become a global provider of outsourced sales and marketing solutions for retailers and CPG companies. </div> <div class="og_rss_groups"></div><p><a href="http://supermarketnews.com/marketing/advantage-teams-smollan-international-effort" target="_blank">read more</a></p> http://supermarketnews.com/marketing/advantage-teams-smollan-international-effort#comments Latest News Marketing Advantage Sales & Marketing Fri, 12 Jun 2015 18:18:00 +0000 520701 at http://supermarketnews.com