Procter & Gamble was among the companies that took home top honors in the 2014 North American Shopper Marketing Effie Awards ceremony March 25 at the Path to Purchase Institute’s Shopper Marketing Summit.
U.S. retailers should look to the growth strategies of their European counterparts to achieve the same success, said speakers at the “Going Global – What Shoppers Wants; Retailers Need; What Brands Must Deliver” session at the Shopper Marketing Summit....More
Companies that don’t build an online business could lose some of their brick-and-mortar business. “Lose online; lose offline,” Doug Straton, Unilever’s director of North American e-Commerce Center of Excellence, said in a Shopper Marketing Summit presentation....More
With all the marketing industry leaders attending the 2014 Shopper Marketing Summit in Schaumburg, Ill., it's not surprising that the conference has led to a vibrant discussion on Twitter. Here are some highlights from the first two days of the show....More
Retailers should embrace mobile technology to make it convenient for consumers to access meal planning information, said speakers during "The Future of Mobile: Influencing the Path to Purchase" session at the Shopper Marketing Summit, Tuesday....More
Erik Keptner, Ahold’s EVP of marketing, is one of three executives to be honored at this year’s Shopper Marketing Summit during a Hall of Fame induction ceremony, Tuesday, March 25, from 6 p.m. to 9 p.m....More
Supermarkets seeking to capitalize on some of the trends around health and wellness and snacking on the go have to look no further than fresh dips, according to John Dunne, SVP, client development, fresh foods, at Acosta Sales & Marketing....More
Meijer said Thursday it has added features to its mPerks digital coupon program that allow customers to store digital receipts in a single place and detail exactly how much they've saved by shopping at the Grand Rapids, Mich.-based retailer....More