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SCHAUMBURG, Ill. — Executives from Safeway, Burt’s Bees and the Coca-Cola Co. were recognized last night at the Path to Purchase Institute’s Shopper Marketing Summit for their contributions to the in-store marketing industry....More

SCHAUMBURG, Ill. — Digital marketing is a valuable tool in motivating consumers to consider MillerCoors brands while outside the retail environment, Mark Weslar, the brewer’s director of customer marketing, said at the Shopper Marketing Summit....More

MATTHEWS, N.C. — Harris Teeter here has again partnered with the Amelia Island Convention & Visitors Bureau, Amelia Island, Fla., to offer the chain’s VIC (Very Important Customer) loyalty card holders discounts at 20 Amelia Island businesses, including accommodations, restaurants, activities and shopping, through December 31....More

SCHAUMBURG, Ill. — Shopper Marketing Summit attendees network while watching the NCAA men’s basketball championship at the Summit’s “Tip Off” party last night....More

Companies will enjoy lasting rewards if they are the first among their competitors to reach the multicultural market, says one expert....More

SCHAUMBURG, ILL. — There are several reasons why occasion-based shopper marketing is important today, says one expert speaking at this year’s Shopper Marketing Summit here....More

ROCHESTER, N.Y. — Wegmans Food Markets here on Thursday unveiled a list of products that it said will be the subject of a “price freeze” through Aug. 24....More

SUNBURY, Pa. — Weis Markets here on Wednesday said that it has appointed Gretchen Suydan as its new director of marketing....More

SAN ANTONIO — A year’s worth of free groceries and a $1,000 kitchen upgrade are on the line as part of H-E-B’s Ready, Set, Cook! challenge, launched Monday....More

WEST DES MOINES, Iowa — Hy-Vee has improved the recipes for its fresh-based cookies....More