The ad agency Victors & Spoils has created campaigns for some of the biggest brands in the food industry — Coca-Cola, Quiznos and General Mills among them. Until now, what they’d never done was try to figure out how to sell broccoli....More
WASHINGTON, D.C. — Starting in 2014 Produce Marketing Association growers, suppliers and retailers will be able to use Sesame Street characters to encourage children to eat produce without a licensing fee....More
NEW ORLEANS — The Produce Marketing Association’s food safety experts gathered here at the annual Fresh Summit conference earlier this month to explain some of the nuances and answer questions on the Food Safety Modernization Act....More
NEW ORLEANS — The Produce Marketing Association's 2013 Fresh Summit show floor was chock full of new items, samples and dancing vegetables. PMA said that 18,000 people had been expected to attend the show here.
As part of the new initiative, PMA is creating a new web portal with research and educational tools, building an expanded consumer trends research library and offering more science and technology resources....More
Today I got a little taste of New Orleans during the Fresh Summit retail produce tour. We visited four very different retailers, but each location distinctly represented the area’s distinct culture and the surrounding neighborhood’s preferences....More
ROSEVILLE, Calif. — Harris Teeter, Meijer and Price Chopper have once again partnered with Pink Ribbon Produce to raise money for breast cancer initiatives while also encouraging customers to eat more fruits and vegetables....More
STELLARTON, Nova Scotia — This month, Sobeys launched its “Better Food For All” program to help customers make different food choices in partnership with Chef Jamie Oliver at its Sobeys banner stores across Canada....More