OAK BROOK, Ill. — Retailers should embrace shopper marketing by developing the capabilities, and sharing insights with manufacturers, among other steps,...More
THE RETAIL COMMISSION ON SHOPPER MARKETING identified six principles to serve as a guide to shopper marketing: Focus on the Shopper/Consumer: Shopper...More
CLEVELAND SN partnered with ECRM (Efficient Collaborative Retail Marketing) to hold the New Directions in Hispanic Marketing Hispanic-marketing roundtable....More
Armed with Census data, local demographic information and other insights, retailers are well aware of how important Hispanic marketing is. The challenge...More
INDIANAPOLIS — Marsh Supermarkets here is planning to test a new mobile marketing idea at two stores before the end of the year, said Mark Heckman, vice president of marketing....More
ENGLEWOOD CLIFFS, N.J. Unilever here and Kimberly-Clark, Irving, Texas, are seeing positive results from a new co-marketing effort aimed at driving consumers...More
Suppliers keep finding new ways to meet the increasingly complex needs of retailers. Top suppliers are providing great consumer insights, education, tools,...More
JACKSONVILLE, Fla. — Dan Portnoy, chief merchandising and marketing officer at Winn-Dixie Stores, is obsessed with retail. On a business trip or a family...More
The term retail marketing has long been an oxymoron, at least in the supermarket industry. Much of the marketing effort of food retailers has historically...More
An industry's problems prompt a national crisis of confidence. Consumers are put at risk. Media attention is focused on the fallout. Government overseers...More
Like so many retailers vying for shoppers' loyalty these days, Food Lion is aggressively promoting its private-label lines. But rather than offering automatic...More
BENTONVILLE, Ark. Ethnic marketing is far from new to Wal-Mart Stores. But that effort is even stronger now that the world's No. 1 retailer has established...More
In a recent consumer poll conducted by the Produce Marketing Association, 8% of respondents said they will never purchase tomatoes again. Almost 30% said...More
And they're off! Supermarkets have the lead out of the gate. But drug chains are nipping at their heels. Still behind but with lots of momentum are club...More
A listing of multicultural conferences, trade shows and meetings January Jan. 15 12th Annual Urban Wheel AwardsDetroit, www.urbanwheelawards.com, 313-963-2209...More
New York One-third of food retailers have beefed up their ethnic-marketing initiatives, according to an SN survey. When asked which types of consumer...More
OAKBROOK TERRACE, Ill. — Redbox, a leading provider of automated DVD rental kiosks to supermarkets and other locations, said yesterday that Gary Lancina is its new vice president of marketing....More
MILLBROOK DISTRIBUTION NAMES CEFALO VP OF SALES LEICESTER, MASS. Millbrook Distribution Services here has hired Joe Cefalo to be vice president of sales,...More
MIAMI Tying loyalty card data into weekly circulars and promoting Hispanic events are two ways to boost the effectiveness of circulars, retail advertising...More
SUNDAY, MAY 6 11 a.m., Theater 1 The Changing World of DSD. Speakers: Ann Dozier, vice president, strategic industry initiatives, Coca-Cola Co.; John...More
NASH FINCH NAMES BEFORT SR. VP, MERCHANDISING MINNEAPOLIS Nash Finch Co. has named Howard Befort senior vice president of merchandising. He brings more...More
What: Short Courses on Retail Marketing, Foodservice Marketing and Food Safety for Non-Experts When: Saturday, May 5, 1-5 p.m. Where: Columbus Hall conference...More
Given the growing demand for local produce across the nation, the best thing the Kentucky Department of Agriculture could do for the state's growers and...More
WEGMANS IN PILOT TO IMPROVE SALES CALLS ROCHESTER, N.Y. Wegmans Food Markets here is engaged in a proof-of-concept pilot with Procter & Gamble and Smucker's...More
