AB Acquisition LLC, which operates Albertson’s LLC and New Albertson’s Inc., has hired Digitalrep LLC for space analysis and reporting services for all divisions, the Portland, Ore.-based service provider said Tuesday.


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The Albertson’s LLC legacy stores have been using Digitalrep since the chain’s inception in 2006. Going forward, Digitalrep will host schematic diagrams for the entire chain to enable the stores to analyze shelf space to assist in inventory control; to understand changes over time and how those changes relate to sales performance; and to provide tools that automate repetitive tasks so planogrammers and category managers can focus on strategy.

“The Albertsons team is already far advanced in its category management practices, with capabilities most retailers haven’t realized, and Digitalrep intends to raise the bar,” said Terry Wolvert, Digitalrep’s founder and chief technology officer.


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