WASHINGTON — In a striking example of trading partner collaboration, most U.S. grocery retailers and mass merchandisers with more than $5 billion in annual sales are sharing weekly and even daily store sales and other data directly with their suppliers at no cost, according to a white paper released last week by the Grocery Manufacturers Association here. While data-sharing emerged in the 1990s, “data this current and available from this many retailers at this frequency have never before ...

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