Manufacturers are increasingly failing to follow the rules for issuing new bar-code numbers for their products, causing significant disruptions for retailers
When does a product need a new bar code? Normally, the answer to that question is fairly straightforward. When a major new ingredient is added — the introduction of Banana Nut Cheerios, for example — the new formulation receives its own UPC bar code, including the unique 12-digit Global Trade Item Number (GTIN) encoded in the bar code. But what if the changes made to a product are more subtle? What if an item's packaging is modified for a holiday? Or a small change is made to its net ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.