During an economic downturn, retailers' need to understand their business — which way it is going, how to cut costs and boost sales — escalates. With that comes a greater interest in the technology — called business intelligence (BI) — that attempts to provide some understanding by analyzing all aspects of the business. “We are seeing an increased number of queries about BI, especially after the economic downturn,” said Shilpa Rao, solutions manager of merchandising in the retail practice ...

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