MINNEAPOLIS — Supervalu here recently deployed a custom-printed checkstand belt cover at all of its 180 Jewel-Osco stores in the Chicago metro and surrounding areas to promote the chain’s new “Gotta Love Lower Prices” campaign, according to Handstand Innovations, supplier of the cover. The belt cover, called MessageWrap, is being used in concert with in-store signage and multiple TV spots to promote Jewel-Osco’s lower prices on everyday merchandise, said ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.