Among applications that surveyed retailers say they are currently using, systems that reflect the growing importance of consumer demand were often cited. For example, 43.5% of respondents, including half of those with 50 stores or more, said they were engaged in data sharing with suppliers. Chains like Food Lion, a Delhaize America subsidiary, have made sharing of POS sales and inventory levels with suppliers the centerpiece of their go-to-market strategy. In a data-sharing pilot with ...

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