Testing Social Medias
Digital applications of various kinds are a growing part of food retailer’s IT portfolio. Social media, for example, has attracted most large retailers and the majority of smaller merchants as well. “Consumers spend an ever-increasing amount of time on social networks, so it behooves retailers to extend their marketing into those networks,” says “Social Retailing Blueprint,” published in January by the Association for Retail Technology Standards (ARTS), a ...
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