Shoppers at 250 Stop & Shop/Giant Food stores can scan products and reap special discounts with a handheld scanner, but how far will the chain -- and the industry -- go with mobile shopping devices?
In an age when consumers have become used to handling cell phones and iPods, are they ready to incorporate a portable electronic device into their grocery shopping trip? After much trial and error, Stop & Shop, Quincy, Mass., a division of Ahold, may be as close as any food retailer has come to answering that question with its rollout of a handheld scanning/marketing device dubbed Scan It! While Food Lion's Bloom division and others are testing portable shopping devices (see "Other ...
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