Location-based mobile services like Foursquare can sometimes create uncomfortable circumstances for shoppers and retailers. Methvin provided a personal example in which he “checked in” at the Emmanuel Baptist Church only to receive the following early-morning note from Foursquare: “Looks like you’re near Lisa’s Bed. Tap here to check in.” Without knowing the exact nature of “Lisa’s Bed,” Methvin found the notice “creepy” ...

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