The Social Genome
More than most retailers, Wal-Mart Stores, Bentonville, Ark., is positioning itself for a digital future — despite not having a loyalty program – primarily through its @Walmartlabs division, which employs top-notch data scientists and consumer Internet professionals. One @Walmartlabs creation is “the social genome,” a collection of Internet-derived data points on an individual that produces a better understanding of shopping intentions; another is the recently ...
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