This year, the data-rich symbol will assume sole bar-coding duties on coupons, edging out the UPC-A code
Ready or not, North American retailers will be hit with a new-look manufacturer coupon this year. After a one-year delay, manufacturers were given the go-ahead by the Joint Industry Coupon Committee (JICC) to start using the GS1 DataBar — an information-packed bar code in a small footprint — alone on coupons beginning Jan. 1. Given ample notice of the impending change, retailers were expected on that date to have in place the scanners and POS software needed to scan and process coupons ...
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