Family Dollar is leveraging analytical software that is helping it make better marketing decisions and boost basket sizes as it continues to tread on supermarkets' turf
During a conference call with analysts in January, Howard R. Levine, chairman and chief executive officer of small-format discounter Family Dollar Stores, and son of the founder, talked about marketing initiatives expected to help the company accelerate its top-line growth. Among the initiatives are: strengthening assortments, particularly in the consumables category; realigning adjacencies to improve the shopping experience; and expanding hours. Adjacencies have been realigned already at ...
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