Retail deployments of electronic shelf labels in the U.S. may be few and far between, but elsewhere in the world, especially Europe, ESLs have found a far more receptive audience. “Adoption is much greater in Europe because of the VAT [value-added tax] used there,” noted Diana Crane, spokeswoman for PCC Natural Markets, Seattle, one of the few U.S. retailers implementing ESLs. “The VAT causes multiple price changes on a daily basis.” Last year, for example, ZBD Solutions, Windsor, U.K., ...

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