Foodland Super Market, Honolulu, said it has launched a new mobile app designed to make the shopping experience more convenient while saving consumers time and money.


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DoubleBeam, the app's Pasadena, Calif.-based mobile commerce provider, said the program attracted more than 19,000 dowloads in the first three weeks of February following its introduction in late January.

According to Cheyne Manalo, Foodland’s director of web and online programs, “Acknowledging that our customers are quickly adopting technology into their daily lives presented is with a great opportunity to further engage with them and build upon providing excellent customer service.

“Working with DoubleBeam we were able to quickly bring to market a unique mobile app that reflects who we are as a company and enhance our customers’ shopping experiences.”

The provider said the system enables customers to load the chain’s loyalty cards to their mobile devices, view their point balances and track their progress toward earning reward certificates; to create personal shopping lists directly from Foodland’s weekly ads by scanning barcodes or typing them in; and to locate the nearest Foodland store.

Ted Tekippe, DoubleBeam CEO, said, “Progressive retailers like Foodland understand the use of technology can lead to better customer engagement, increased loyalty, lower operating costs and improved differentiation from their competitors.”

Foodland operates 32 stores across four islands in Hawaii.

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