To ensure that critical in-store merchandising tasks are completed as specified by corporate
A study published by AMR Research in late 2007 quantified what most chain retailers have long recognized, to their great chagrin: namely, the frequent inability of stores to carry out plans developed at headquarters consistently and uniformly across a chain. This could apply to practically any plan hatched by headquarters, but most often it impacts the merchandising arena. For example, one of AMR's findings noted that only 37% of head-office merchandisers are completely confident in the ...
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