Retailers are beginning to send promotional text messages and coupons to willing shoppers’ cell phones, but is mobile marketing ready for prime time?
Like many food retailers, Fresh Encounter, Findlay, Ohio, tries to help shoppers resolve their daily dilemma: What to have for dinner? But this wholesaler-supported chain of 32 stores has come up with an unorthodox strategy for communicating meal suggestions: texting them to shoppers' cell phones. Last month, for example, Fresh Encounter, which operates under Community Markets and three other banners in Ohio and Indiana, sent a text message to the cell phones of shoppers at a group of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.