Retailers are beginning to send promotional text messages and coupons to willing shoppers’ cell phones, but is mobile marketing ready for prime time?
Like many food retailers, Fresh Encounter, Findlay, Ohio, tries to help shoppers resolve their daily dilemma: What to have for dinner? But this wholesaler-supported chain of 32 stores has come up with an unorthodox strategy for communicating meal suggestions: texting them to shoppers' cell phones. Last month, for example, Fresh Encounter, which operates under Community Markets and three other banners in Ohio and Indiana, sent a text message to the cell phones of shoppers at a group of ...
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