CAMBRIDGE, Mass. — Incentive Targeting here announced on its website that it has been acquired by Google, Mountain View, Calif.
Founded in February of 2007, Incentive Targeting partners with retail chains, including Supervalu, Spartan Stores and Big Y, to provide a targeted marketing service to manufacturers of grocery and consumer products.
According to Incentive Targeting, its technology allows non-technical marketing executives to design “sophisticated, relevant ...
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