Most retailers use their loyalty card programs to build good will with customers. Joe Fasula does that more than most, but he also leverages his Gold Card program to improve the morale of his employees. Fasula, vice president and co-owner (with his mother, Joyce) of Gerrity's, a nine-store independent based in Scranton, Pa., offers his 900 full-time and part-time employees a 5% rebate per quarter on all purchases they make in his stores using the Gold Card. The maximum rebate is $120 for ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.