The Joint Industry Coupon Committee is soliciting industry comments on its intent to retire the use of UPC barcodes on all coupons used in North America by June 30, 2015.


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The JICC plans to submit a request to GS1 to retire the UPC Prefix 5 and GS1 Prefix 99 symbols from use, to help move the industry away from a hybrid format and toward exclusive use of the GS1 DataBar symbol on coupons.

In addition to coupon redemption efficiencies, according to JICC, exclusive use of the GS1 DataBar can reduce incidences of intentional coupon fraud and unintentional coupon mis-redemption.

Stakeholders should submit comments to Jeanne Iglesias, senior director of industry affairs at GMA, by June 16, 2014, at

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