ORLANDO, Fla. — In preparation for allowing consumers to shop in its stores with their smartphones, Kroger Co., Cincinnati, is running a six-store test of personal shopping technology, including handheld scanners, smart produce scales and other systems.
Kroger's strategy is to master a personal shopping platform under its control in order to get “a leg up on the emerging world of the smartphone,” said Brett Bonner, senior director at Kroger, who discussed the test at the U Connect Live ...
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