Some new card-based programs are cultivating shopper loyalty in unorthodox ways with rebates, new technology and vendor partnerships
Over the two-plus decades they have been part of the supermarket business, card-based electronic loyalty programs, for better or worse, have generally hewed to a few basic tenets. In essence, the programs call for shopper to present their cards at the checkout to receive price reductions. This enables retailers to know, on an item-specific basis, what each of their shoppers is purchasing, as well as who their best shoppers are. Armed with this knowledge, retailers can tailor additional ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.