Electronic coupons, left, and a library of more than 4,500 recipes, right, are part of the Metro “digital ecosystem.”
MONTREAL — Metro’s partnership with Dunnhumby is helping the Canadian supermarket retailer provide an easier and more personalized shopping experience for its customers, according to the chain’s chief marketing officer. In an interview with SN, Marc Giroux, vice president, chief marketing and communications officer for Metro, said working with Dunnhumby — the British loyalty marketing firm that also operates in the U.S. through a joint venture with Kroger Co. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.