NEWARK, Del. — In addition to appearing on coupons, the GS1 DataBar, in a somewhat smaller form, is printed on price look-up (PLU) labels along with the PLU number on a growing number of loose produce items. Some retailers, including Kroger Co., have begun scanning produce DataBars, but in order to do that manufacturers must provide a GTIN (global trade item number) that can be associated in a retailer’s database with each produce item’s DataBar. The Produce Marketing ...

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