LIGHTING UP SAFETY
WEST SPRINGFIELD, Mass. — Consumers can use the same safety light technology that firefighters, police and other public safety officials use with new SnapLights from Cyalume Technologies here. Based on the chemistry of a firefly, the technology was first developed in the 1960s to keep American military forces safe during the Cold War, the company said. SnapLights are packaged in home and roadside emergency light kits. “It's a good item to have in case of emergency,” said Big Y general merchandise category manager Scott Miller. “Flashlight batteries die pretty quickly; flares are too dangerous.” Cyalume is planning coverage on television networks and in newspapers and magazines.
GLAM ROAD TRIP
CITY OF INDUSTRY, Calif. — Wet n wild cosmetics is taking beauty on the road this summer. Through October, the prestige-inspired brand, a subsidiary of Markwins North America here, will promote its products with champion long-boarder and tandem surfer Mary Osborne at sports festivals in different parts of the country, offering samples, makeover tips and tricks from its tour bus, the wet n wild Airstream. Among this summer's new products are MegaPlump mascara, H2O Proof blending eye pencils and 3-of-a-Kind twist-up sticks for lips, eyes and cheeks. The products range from $1.99 to $4.99.