The GS1 DataBar can change the way retailers manage coupons and perishable products, but it will require some changes in their POS technology
Beginning with a 10-pack package of Wrigley's chewing gum that now resides at the Smithsonian, supermarkets have been scanning bar-coded packaged goods for more than 34 years. During this time, bar-code scanning based on the 12-digit Universal Product Code (UPC) has brought about revolutionary efficiencies for North American retailers and given them massive amounts of data with which to analyze their stores. But it has largely overlooked key perishables departments, such as loose produce ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.