Among its other benefits, price optimization helps Benish navigate’s Roundy’s 50,000 SKUs to identify “low-hanging fruit” that could easily yield margin improvements but would otherwise be hard to identify. “If you move the retail price of those items five to 20 cents, even though they don’t do a huge volume, it just goes to your gross margin,” he said. At the same time, the system allows Roundy’s to do KVI (key value item) analysis and to ...
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