PLEASANTON, Calif. — Susan Moore, director of electronic data, for Safeway, would like to see a serious upgrade in the technology used by some suppliers for the check-in of direct-store-delivery goods at Safeway stores. “If we've recognized what technology can do for the front of the store, why is it we still have a pencil and clipboard at the back door?” she said last month at the U Connect conference in San Antonio. By using such systems as DEX (direct exchange), NEX (network exchange) ...

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