For many reasons, the time is right for SKU rationalization, said Jim Hertel, managing partner, Willard Bishop, Barrington, Ill. With conventional supermarket operators under continuing pressure from Wal-Mart Stores and limited assortment outlets, a growing number of conventional operators are cutting SKU counts to reduce out-of-stocks, increase sales and boost efficiencies, Hertel observed during a workshop on shopper-centric assortment earlier this month at the Food Marketing Institute ...

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