ARMONK, N.Y. — Food retailers have always known that a core group of loyal shoppers generate the lion's share of a store's revenues. But a new IBM survey of 6,135 U.S. consumers conducted in the first quarter of 2007 identified just how large a percentage of shoppers are not only loyal to their local supermarket but willing to serve as “advocates” for the store, recommending it to others. According to the survey, 27% of shoppers are advocates, while at the other extreme 46% are classified as ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.