As much as the Internet did 10 years ago — and maybe more so — the mobile phone is changing the way consumers shop. By 2015, shoppers globally are expected to purchase goods and services to the tune of about $120 billion via their mobile phones, according to the National Retail Federation, Washington. To help retailers grasp the exploding field of mobile retailing, the NRF, through its ARTS (Association for Retail Technology Standards) division, last year launched its Mobile Retail ...

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