Qualified health claims are a food marketer’s dream. The statements, sanctioned by the Food and Drug Administration, have been approved since 1999 for products that have shown to have a quantifiable health benefit. The claims are often based on functional ingredients like whole grains and omega-3 fatty acids. Applications are made on a regular basis. Earlier this year, ConAgra Foods petitioned the FDA for a claim regarding the ability of whole grains to reduce the chance of Type 2 ...

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